1

Got slogan? Guidelines for creating effective slogans

Chiranjeev Kohli, Lance Leuthesser, Rajneesh Suri
Journal:
Business Horizons
Year:
2007
Language:
english
File:
PDF, 189 KB
english, 2007
4

Brand equity: the halo effect measure

Leuthesser, Lance, Kohli, Chiranjeev S., Harich, Katrin R.
Journal:
European Journal of Marketing
Year:
1995
Language:
english
File:
PDF, 173 KB
english, 1995
5

A brand is forever! A framework for revitalizing declining and dead brands

Sunil Thomas, Chiranjeev Kohli
Journal:
Business Horizons
Year:
2009
Language:
english
File:
PDF, 157 KB
english, 2009
6

Corporate identity: The role of mission statements

Lance Leuthesser, Chiranjeev Kohli
Journal:
Business Horizons
Year:
1997
Language:
english
File:
PDF, 944 KB
english, 1997
7

The price is right? Guidelines for pricing to enhance profitability

Chiranjeev Kohli, Rajneesh Suri
Journal:
Business Horizons
Year:
2011
Language:
english
File:
PDF, 273 KB
english, 2011
11

Creating effective logos: Insights from theory and practice

Chiranjeev Kohli, Rajneesh Suri
Journal:
Business Horizons
Year:
2002
Language:
english
File:
PDF, 739 KB
english, 2002
12

Are You In Good Hands?

Kohli, Chiranjeev, Thomas, Sunil, Suri, Rajneesh
Journal:
Journal of Advertising Research
Year:
2013
Language:
english
File:
PDF, 552 KB
english, 2013
14

Will social media kill branding?

Kohli, Chiranjeev, Suri, Rajneesh, Kapoor, Anuj
Journal:
Business Horizons
Year:
2015
Language:
english
File:
PDF, 319 KB
english, 2015
15

2+2=5? A framework for using co-branding to leverage a brand

Leuthesser, Lance, Kohli, Chiranjeev, Suri, Rajneesh
Journal:
Journal of Brand Management
Year:
2003
Language:
english
File:
PDF, 202 KB
english, 2003
16

A study of the antecedents of slogan liking

Dass, Mayukh, Kohli, Chiranjeev, Kumar, Piyush, Thomas, Sunil
Journal:
Journal of Business Research
Year:
2014
Language:
english
File:
PDF, 361 KB
english, 2014
20

Branding consumer goods: insights from theory and practice

Kohli, Chiranjeev
Journal:
Journal of Consumer Marketing
Year:
1997
Language:
english
File:
PDF, 522 KB
english, 1997
22

Can brand image move upwards after Sideways? A strategic approach to brand placements

Sunil Thomas, Chiranjeev S. Kohli
Journal:
Business Horizons
Year:
2011
Language:
english
File:
PDF, 172 KB
english, 2011
24

A corporation by any other name …?

Chiranjeev Kohli, Thomas M. Hemnes
Journal:
Business Horizons
Year:
1995
Language:
english
File:
PDF, 648 KB
english, 1995